Last updated: 2 July 2025
Thank you for visiting Easy Yum Home (“EasyYumHome.com,” “we,” “our,” or “us”). Your privacy is important, and this document explains what information we collect, how we use it, when we share it, and the choices you have. The policy covers every interaction with EasyYumHome.com—including email subscriptions and the advertising or analytics tools we run, such as Google AdSense and Ezoic.
By using our website, you confirm that you have read and understood this Privacy Policy.
1 | Scope & Overview
- Who we are Easy Yum Home is a U.S.–based recipe and kitchen-tips site focused on fast, flavorful home cooking.
- What’s covered All pages, mobile views, newsletters, comment sections, embedded media, and any third-party code (ads, analytics, social widgets) delivered via EasyYumHome.com.
- What’s not covered External sites we link to operate under their own privacy statements.
2 | Information We Collect
| Category | Typical examples | How we obtain it | Why we collect it |
|---|---|---|---|
| Information you provide | name, email, recipe reviews, survey responses | newsletter forms, comment boxes, giveaways | community features, support, prize fulfillment |
| Usage data | IP address, pages visited, time on page, referring link | cookies, server logs, analytics pixels | site performance, editorial decisions |
| Device details | browser type, OS, screen resolution, language | automatically from your device | responsive design, troubleshooting |
| Advertising identifiers | AdSense cookie ID, Ezoic ID, ad impressions & clicks | third-party cookies & beacons | ad personalisation, frequency capping, fraud prevention |
We do not knowingly seek or store sensitive data such as health information, precise GPS location, or government-issued identifiers.
3 | Cookies, Local Storage & Web Beacons
We rely on several small data files to operate the site:
- First-party cookies remember preferences (dark mode, font size) and record that you closed the cookie banner.
- Third-party cookies placed by Google AdSense and Ezoic help show relevant ads, measure performance, and block invalid traffic.
- Local / session storage keeps temporary settings such as recipe filters.
- Web beacons tiny graphics in emails that let us know a newsletter was opened or a link clicked.
Controlling cookies
Most browsers let you refuse or delete cookies. Removing essential cookies may limit certain functions, such as commenting or video playback. See Section 6 for ad-personalisation opt-out tools.
4 | How We Use Your Information
- Deliver content efficiently optimise pages for your screen size and connection speed.
- Understand and improve count recipe views, test new layouts, find and fix broken pages.
- Fund the site show contextual or personalised advertising to keep our content free.
- Stay connected send newsletters you request, answer recipe questions, run contests.
- Maintain security detect spam, prevent fraud, enforce our Terms of Use.
We do not sell personal data for direct monetary compensation.
5 | Advertising & Analytics Partners
| Partner | Role on Easy Yum Home | Privacy resources |
|---|---|---|
| Google AdSense | real-time ad auctions, viewability metrics, click-fraud prevention | https://policies.google.com/technologies/ads |
| Ezoic, Inc. | header bidding, site-speed tools, Consent-Management Platform (CMP) | https://www.ezoic.com/privacy-policy/ |
These companies may pass pseudonymous identifiers (device type, hashed email, ad ID) to other bidders during auctions.
6 | Interest-Based Advertising & Opt-Out Choices
- Google Ad Settings https://adssettings.google.com – disable personalised Google ads.
- YourAdChoices (NAI) https://optout.networkadvertising.org – opt out of many ad networks.
- Ezoic CMP click “Privacy Preferences” in our footer to review or change consent at any time.
Opting out turns personalised ads into non-personalised ones; advertisements will still appear.
7 | Legal Bases for Processing (GDPR / UK GDPR)
- Consent – cookie banner acceptance, newsletter subscription.
- Legitimate interests – site security, minimal analytics, basic ad personalisation.
- Contract – providing the content or service you request.
- Legal obligation – complying with court orders or tax regulations.
8 | Your Privacy Rights
Depending on your jurisdiction (EU/EEA, UK, California, Colorado, Connecticut, Utah, Virginia, etc.) you may have rights to:
- Access the personal data we hold about you
- Correct inaccurate information
- Delete data we no longer need
- Restrict or object to certain processing
- Receive a portable copy of your data
- Opt out of targeted advertising (“Do Not Sell/Share”)
Submit requests to [email protected]. We will respond within 30 days or as required by law.
9 | Children’s Privacy
Easy Yum Home is not directed to children under 13. If we learn we have collected personal data from a child, we will delete it promptly.
10 | Data Sharing & Disclosure
We disclose information only:
- To service providers (hosting, email delivery, analytics, security) bound by confidentiality agreements.
- To comply with law – court orders, subpoenas, or to protect our rights and users.
- During business changes – merger, acquisition, or reorganisation; users will be notified before data is transferred.
Mailing lists are never rented or sold to unrelated marketers.
11 | International Data Transfers
Our servers are located in the United States. When data originating in the European Economic Area or United Kingdom moves to the U.S., we rely on Standard Contractual Clauses and the UK International Data Transfer Addendum, along with encryption and access controls.
12 | Data Retention & Security
- Retention server logs (12 months), analytics records (up to 26 months), newsletter data (until you unsubscribe), comment metadata (until removed).
- Security HTTPS encryption, Web Application Firewall, routine patching, role-based staff access.
No website can guarantee absolute security, but we use industry-standard measures to reduce risk.
13 | Policy Updates
We may revise this Privacy Policy when laws, technology, or our business evolve. Significant changes will be announced via a site banner or emailed to subscribers. Check the “Last updated” line for the latest version.
14 | Contact Us
Easy Yum Home, LLC
Email: [email protected]
15 | Consent-Management Platform
We use Ezoic’s CMP to capture, store, and transmit your privacy choices under frameworks such as the IAB Transparency & Consent Framework (TCF) and the Global Privacy Platform (GPP). You can revisit your selections any time by clicking “Privacy Preferences” in the footer.
16 | Cookie Snapshot
| Cookie | Category | Lifespan | Purpose |
|---|---|---|---|
_ga | Analytics | 24 months | Counts unique visitors (Google Analytics) |
_gads | Marketing | 13 months | Measures ad performance (AdSense) |
ez_pub_site | Marketing | persistent | Tests ad layout, optimises revenue (Ezoic) |
eyh_cookie_ok | Essential | 6 months | Saves your cookie-consent decision |
A live, detailed vendor list is available inside our CMP panel.
Thank you for trusting Easy Yum Home. Our goal is to help you cook great meals while safeguarding your personal information with clarity and care.